Month: March 2012

Let’s Get Really Personal

Make It Personal and Make It Count Let’s get personal, shall we? If you want prospects to notice your message, you need to get personal too. Long before the digital age, Publisher’s Clearinghouse led the way with personalization. “Hey ANN,…

Happy Spring!

“In the Spring, I have counted 136 different kinds of weather inside of 24 hours.” ~ Mark Twain Despite an easy and warmer-than-usual winter, it still feels good to revel in spring. More light, more flowers, more happiness.

Make Your Message Stick

We all know there’s no shortage of advertising messages. If there’s the remotest possibility of a captive audience, there’s a message. Maybe you’ve been surprised when you lowered the tray table at your airplane seat to find an ad or…

National Grammar Day?

National Grammar Day? Of course you’re kidding, right? Wrong. March 4th is touted not only as a date, but an imperative: March forth! Who celebrates this sort of thing anyway? Other than teachers, English professors and professional grammarians like Mignon…