Author: Administrator

Happy Spring!

“In the Spring, I have counted 136 different kinds of weather inside of 24 hours.” ~ Mark Twain Despite an easy and warmer-than-usual winter, it still feels good to revel in spring. More light, more flowers, more happiness.

Make Your Message Stick

We all know there’s no shortage of advertising messages. If there’s the remotest possibility of a captive audience, there’s a message. Maybe you’ve been surprised when you lowered the tray table at your airplane seat to find an ad or…

National Grammar Day?

National Grammar Day? Of course you’re kidding, right? Wrong. March 4th is touted not only as a date, but an imperative: March forth! Who celebrates this sort of thing anyway? Other than teachers, English professors and professional grammarians like Mignon…

Do Less to Do More

Multitask or smoke pot. Which one makes you less productive? As it turns out, multitasking creates a greater drop in IQ than smoking marijuana although the latter is not recommended. According to a British study conducted by TNS Research and…

Punctuation saves lives

Consider these two sentences: “Let’s eat Grandma!” “Let’s eat, Grandma!” One little comma makes a world of difference (unless of course you’re a grandma-hating cannibal). Or here’s another one: “The team’s franchise quarterback resigned.” “The team’s franchise quarterback re-signed.” One…

Technology Changes…

The technology and the tools changes, but words are still words and the message is still the point of it all. I recently treated myself to a new, ergonomic keyboard, and I’m struggling. It’s much like getting a new car…